Archive for May, 2010

PostHeaderIcon 9 Ways To Increase Clickthrough

website-promotionLike all forms of marketing, an email marketing campaign usually has a single end goal: the conversion of non-buyers into buyers. Buying decisions tend not to be made all at once, but rather in a series of small steps toward a commitment.

For an email marketer, the first step toward conversion is signing up for your mailing list. After that, it’s the click-through. With each of these actions, the subscriber makes a small behavioral commitment to the idea that you are someone who provides value to them. Below, you’ll find 9 ways to help your email subscribers click through the links in your messages.

1. Segment your lists for maximum relevance

People just don’t have time for mailings that aren’t relevant to them. If you send them a few messages that they can’t use, they’re likely to get impatient with you and either unsubscribe or click the spam button. Even if only part of your message is relevant to them, they’ll be less likely to find it and cilck through if they have to wade through parts that they have no use for. Modern email list managers such as ActiveCampaign’s Email Marketing make it easy to split your mailing list into smaller segments and customize the content based on which segment it’s being delivered to. This boost in relevancy can have a dramatic effect on your reader response.

2. Use a simple template that’s easy to scan

Yes, your messages should be attractive, but they should also be clean and simple. Use a layout that lets the reader easily find what they’re looking for without the distraction of navigation links and multiple panels.

3. Tantalize your readers with article previews

If your newsletter includes informative articles, consider moving those articles onto your main web site and simply including a teaser in the body of your message. This not only wins you the emotional benefit of the clickthrough, it also makes your email easier to scan so that readers can focus on the content that matters most to them.

4. Put your main call to action above the fold

If you’re sending a message that has a main purpose, make sure that purpose is the most prominent thing in it. At least half of your readers will only ever look at your message in their preview pane. Make sure that your main proposition and call to action are visible in that limited space.

5. Make the benefits of clicking obvious

If you don’t describe in detail what the reader has to gain by clicking on your link, they’re going to be a lot less likely to click on it. This is just plain common sense. Yet too often you’ll see email newsletters that offer up links without any clear description of what the reader has to gain by clicking them. Don’t just describe what the reader will find at the other end of your link, tell them what it will do for them.

6. Consistently deliver on your promises

An effective email campaign builds up a relationship with the subscriber. Over time, your readers should come to see you and your business as trustworthy and beneficial. You can build up that trust by simply delivering on any promises you make in your messages. Don’t promise a benefit unless you’re sure you can deliver it.

7. Set limitations to spur action

People naturally respond to scarcity and competition. You can put that to good use by limiting the offers you make to your subscribers. For example, you might make a special offer that is only valid for a day or two after your message goes out. You can also offer a special gift or a chance to win for the first 100 subscribers that respond.

8. Add a link in a P.S.

If someone makes it all the way through your message, they’re probably very interested in your work! But they may also have forgotten about an important call to action that occurred earlier in your message. It’s a good idea to add a “P.S.” after your signature line to remind your readers what you want them to do and why.

9. Split test!

Some tactics will work better than others depending on your industry and target demographics. Fortunately, you don’t have to be a mind-reader to figure out which work best. Simply write up a few different versions of your message, taking a different approach to inducing action in each version.

David Godot works for ActiveCampaign, makers of the industry-leading Email Marketing software package. Their software allows you to automatically test multiple versions of your mailings based on the actions you want readers to take. Once it has determined which version of your message is the most effective, the software will automatically send that version to the rest of your list. Also check out ActiveCampaign’s Survey Software package.

Post from: SiteProNews: Webmaster News & Resources

9 Ways To Increase Clickthrough

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Article Source: The Only Yard For The Internet Junkie
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PostHeaderIcon World stock markets see big falls

Global stock markets fall heavily on fears about the debt problems in the eurozone and tensions over North Korea.

This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.

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Article Source: The Only Yard For The Internet Junkie
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PostHeaderIcon iPAD killed the Photocopier

Not since the IBM PC was developed has a computer hit the market that can change the way we view the world. While people talk about Apple’s Tablet PC, the iPAD, being a competitor to the notebook, there are larger implications. The iPad is the first computer that can change the way we view documents. It combines the visual appeal of print and the interaction of the web together in a way no product has done before. The iPAD is the first step into a paperless world where all documents are viewed as data.

In the first 28 days since its release, Apple sold one million iPADS. This figure is even higher than iPHONE sales when it was launched. The iPAD succeeds where previous products such as Amazon Kindle have failed, but it was not greeted with universal approval when launched. “Isn’t it just a big iPHONE?” was the most common remark, whilst others tagged it ‘iLAME’. Dom Jolly even revamped his mobile phone sketch using the iPAD. The iPAD name, which Apple purchased from Fujitsu, has also been the butt of jokes on twitter, where users made fun of its resemblance to a feminine hygiene product. One twitter user posted “I am already going through 4 – 5 iPADS a day due to my heavy workflow”. However, Apple have a loyal following in desktop publishing with the Steve Jobs/Jef Raskin Apple Mac, and the iPAD appears to be exactly what Apple fans have been waiting for.

The tablet PC has been around for a while. Bill Gates’s Microsoft made the term popular in 2001 when it launched Windows XP Tablet PC Edition. HP-Compaq developed the TC1100 series. In 2007 Axiotron produced a Modbook, this was a heavily modified Apple MacBook Tablet. Frontpath manufactured a Linux based tablet called the ProGear.

The iPAD is the start of a new era that will see the transition from Print to Pixels, bringing the worlds of print and web publishing together. Beautiful pages where typography and design are not compromised can now be produced with interaction, animation and video streaming alongside articles. Notebooks don’t offer the same portability of the iPAD, and the iPAD is the best in the field for screen based reading.

Printers and Photocopiers could become a thing of the past in a few years with less and less output to paper. Books, newspapers and magazines will be completely reinvented online. By changing how we read documents, Apple have created the next big hardware battle. Already Chinese manufactured iPAD clones, working on Google’s Android Software, have started to appear. Microsoft Courier is set for release soon, a 7 inch dual screen booklet that will see Microsoft making further strides into hardware manufacture following on from Zune and Xbox.

The battle for the Screen Based Reader audience is unlikely to be defined by the operating system but by the hardware itself. Imagine a iPAD that is wafer thin and you can roll up and put in your back pocket like a magazine. That is what the future holds.

Flexible screen technology is very close to production with a team in Ireland close to a touch screen prototype. Samsung unveiled their 7 inch flexible LCD screen in 2005 and Fujitsu have a 3.8 inch flexible LCD panel that does not require a power supply. Ultimately, it’s the flexible screen technology in the near future that will see users finally turn away from paper based publishing. Apple have won ’round one’ of the screen based reader and have brought their product to market before Microsoft’s Courier, but this hardware battle has a long way to run. Google have already produced the Nexus One, an internet mobile dubbed the Google Phone, and the Android operating system may yet enter into screen based readers as well. Amazon potentially have the most to lose if the iPAD continues to grow, with Apple’s iBOOKS directly competing with another part of their core business, following the success of iTUNES, so presence in the screen reader market will be essential for Amazon.

Jennifer Robinson writes for Online Connect, specialist suppliers of document solutions and digital office photocopier machines visit their website for colour photocopiers.

Post from: SiteProNews: Webmaster News & Resources

iPAD killed the Photocopier

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Article Source: The Only Yard For The Internet Junkie
If you like all this stuff here then you can buy me a pack of cigarettes.

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