The Only Yard For The Internet Junkie » SEO

Firefox with SeoQuake add-ons

JYDC Admin — Sun, 06 Jul 2008 12:07:33 +0000

Article Source: The Only Yard For The Internet Junkie

Surfing the net is fun, but if you surf with a little knowledge then you’ll get some benefits for it. I’m surfing with Firefox with a little add-ons called SeoQuake . What does it do?

Seoquake is a Mozilla Firefox extension aimed primarily at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of the internet…

What it do is what all webmasters needs! Info! Info! Info! That’s it, it will show all the info about the site you’re visiting such as Google PR, backlinks, indexed page, Alexa rank, internal link, external link and much much more.

The best part that I love about it is that it show the numbers of the "nofollow" link of the particular sites that I’m visiting. It makes it easier for me to determine that the site is a "Do Follow" blog/sites or NOT! The thing is that you CAN’T always trust the "Do Follow" badge. It’s all CRAP!!! Some webmasters display the badge and set their blog "nofollow" in the comment sections. And some webmasters are just plain stupid! They don’t even know what that even means! They see that people use the badge and they figure that they should have it too without even knowing what it means.

Enough of the blabbering, if you’re a webmaster then you probably need this add-ons. Here’s a little snapshot.

The add-ons even shows the info in your search results. You have to configure the add-ons to suite your needs. So, what are you waiting for. Get SeoQuake now! :w00t:
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Free Backlinks To Your Sites? What Is A Backlinks?

JYDC Admin — Mon, 05 May 2008 16:05:54 +0000

Article Source: The Only Yard For The Internet Junkie

As you already know, our sites recently got promoted by Google. Our Google Page Rank are now PR 3. So, do you want a free backlinks to your sites from our PR 3 sites? First, let’s hear a little story about backlinks.

What is a backlinks?

Backlinks are incoming links from another sites to our sites. The number of backlinks is an indication of the popularity of our sites in the terms of search engine ranking. In basic link terminology, a backlinks is any link received by a website from another website. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

Search engine rankings.

Backlinks are often used by the search engine to rank their results. It’s one of the factors that the search engine use to calculate a website’s search engine ranking. Websites often employ various SEO techniques (Search Engine Optimization) to increase the number of backlinks pointing to their website.

A quality backlinks.

There are various factors for determining the quality of a backlinks. The main factor is the Page Rank of the websites that’s giving the backlinks. And as you know, we’re a good factor. Backlinks from a high ranked sites like ours is a good quality backlinks. The second factor is the subject of the pages which are linked by a backlinks. If both sites are discussing the same topic, the back link is relevant and of good quality. And the third important thing is the anchor text of the backlinks. If the anchor text is related to the theme of the website where the link is pointing, then it’s called a good quality backlinks. A good quality backlinks like ours will increase the Page Rank of your websites.

How do I get a free backlinks?

Well, The easiest way for you to get a free backlinks from our sites is that if you’re an EntreCard users then you just need to drop your EntreCard here in our EntreCard widget and your sites will get listed in the "Latest Droppers" list and "Top 10 Droppers" list. Only ten sites listed here in our droppers list.

You could also leave your comments on any post here and if your comments get approved, then your link will show up in the "Top 10 Commentators" widget in the sidebar menu. Easy right? The list will cleared itself once a month though. You have to leave your comments again the next time you’re here. :tongue:

And here’s another options for you to get a lot of backlinks to your sites for FREE! Join our FREE Auto Link Exchange Service at our Link Exchange Service Network website and choose the sites that you want to link to and the sites that is going to link to your sites. There’s thousands of sites in there. You can choose which one to approve or deny. It’s up to you. You can view the links page here. You can add this links page to your own sites too.

And don’t forget our Free Link Directory Listing. You can submit your sites here too. Go and take a look, it has a thumbnail preview of each site listed there with all the details. Pretty cool eh?

:w00t:
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Search Engine Optimization – How to get a top Search Engine Ranking

JYDC Admin — Thu, 17 Apr 2008 08:20:31 +0000

Article Source: The Only Yard For The Internet Junkie

This tutorial is all about getting your site listed on top of the Search Engines Results i.e Search Engine Optimization (SEO). First thing you need to do is find the keywords that you want to optimize for. I would suggest using this free tool called GoodKeywords.

http://www.goodkeywords.com/products/gkw/

This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..). For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools specified above… It would show you keywords related to that and not of the searches.. Pick the keywords which are related to your site. For example when you search for "Tech News" you’ll see the following results:

Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news

Now see what other terms are related to your keyword technology news. Do a couple of searches like that and note down around 15-20 keywords. Then, keep the keywords which are searched most on the top. Now you need Title Tag for the page. Title tag should include top 3 keywords, like for "tech news" it can be like :

"Latest Tech News, Information Technology News and Other computer raleted news here."

Remember that characters should not be more than 95 and should not have more than 3 "," commas – some search engines might cosider more than 3 commas as spam. Now move on to Meta Tags. You need following Meta Tags in a web page.

No need to have other meta tags like abstract, re-visit and all, most people dont read it. Now…

This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used…

This one should have all your keywords inside starting from keyword with most counts… keyword tag for our example would be something like:

Remember to put around 15-20 keywords max not more than that. Don’t repeat keywords or don’t put keywords like, "tech news", "info tech news", "latest tech news" and so on…

Provide short decription about your site and include all the keywords mentioned in the title tag. Description tag should be:

It can be upto 255 characters and avoid using more than 3 "," commas.

This is used for search robots… the following explanation will help you:

index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index the page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow

Now move on to body part of the page… Include all top 3 keywords here,
I would suggest to break the keyword and use it… For example:

YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews…

Include main keywords in tags

etc… and start with

and then move to

etc…

tag will be too big but CSS can help you there, define small font size in css for H1,H2,… tags. When done with page copy, then you need to provide title and alt tags for images and links. Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what the image is all about. Remember to add Top keyword at least 4 times in the body and other 2 keywords thrice and twice respectively. Now move on to Footer Part… Try to include top keywords here and see the effect, use the site keywords as links i.e:

Tech News Software News etc…

Now finally, you need to read some more stuff… may be you can call it as bottom lines…

Site Map – This is the page where you need to put all the links present in your site, this will help Search Engines to find the links easily and also provide the link to the site map in the footer, as search engines start scanning the page from the bottom.

robots.txt – This file contains address of directories which should not be scanned by search engines… more info can be found here :

http://www.robotstxt.org/wc/exclusion.html

Search engines like google, yahoo ask for robots.txt file.

Valid HTML – Your code should have valid html and doc type, It’s kind of hard to follow all the standards but you can at least open and close all the tags properly, you can check your page’s html online here :

http://validator.w3.org/

Or you can use this free software called HTML Tidy :

http://tidy.sourceforge.net/

All done now, you just need to check your site with this script, its called SEO Doctor:

http://www.instantposition.com/seo_doctor.cfm

It will show you the report of your site with solutions. Now, correct the errors and start submitting the site… Start with google: http://google.com/addurl.html then yahoo: http://submit.search.yahoo.com/free/request then move to altavista, alltheweb and other search engines… Also submit your site to direcories like http://dmoz.org , http://jayde.com etc… Dmoz is a must, as google, yahoo and many more search engines uses the same directory. And remember, don’t try to SPAM with keywords in these directories, dmoz is handled by Human Editors. Submitted the sites, but still can’t see the site on top? Wait for some times, may be a month or so but keep an eye on your search term, use http://GoogleAlert.com – this will show whenever google updates for your keywords, it will mail you the new results. And also check whether your site is listed on google… use this tool called Google Monitor, it can be downloaded for free from: http://www.cleverstat.com/google-monitor.htm
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Article Source: The Only Yard For The Internet Junkie
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What Should You Know About Search Engines and Pay-Per-Click?

JYDC Admin — Sun, 09 Mar 2008 05:53:05 +0000

Article Source: The Only Yard For The Internet Junkie

Article Source: JunkieYard Dot Com

What Should You Know About Search Engines and Pay-Per-Click?

by: Chet Childers

Here’s a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?

So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.

Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the website’s size, the number of incoming links to the website, and the content’s relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.

For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search engines’ results when your target user searches keywords or keyword phrases.

The good news is rankings on standard search engines are free. The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings. Let’s confess to each other that top rankings on standard search engines can be tough and timely to achieve!

The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis. Simply stated, you “bid” a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase. For example, the #1 position on the search phrase “pay per click” recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.

With pay-per-click search engines, your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase. The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.

In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this? A click is when a searcher selects or “clicks” your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:

Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100

Let’s do the math for our #1 position bid of $3.55 per click. In September, 2004 there were 21,535 searches for “pay per click.” First, let’s assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55). Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55). Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile? That depends on your website’s cost per visitor, conversion rate and profit margin of your product or service.

From what we’ve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.

However, pay-per-click offers one significant advantage. It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!

Let’s summarize the pros and cons of pay-per-click marketing:

Pros

* Improves your website’s ranking and traffic quickly.
* Tests the marketability of your product or service swiftly.
* Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly.
* Identifies which keyword phrases will provide the best conversion rate rapidly.
* Provides complete control of the search engine campaign, both position and cost.

Cons

* Cost

Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization, you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines. So, my question to you is. Are the standard search engine rankings really free?

At the end of the standard versus pay-per-click search engine debate, it’s like the old saying, “There is no such thing as a free lunch.” Or, it’s like the old commercial, “You can pay me now or you can pay me later.” The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.

About the author:
Chet Childers is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. His clients’ websites promote products such as window treatments, furniture, medical uniforms, swimming pool tiles, capital equipment, computer software and much more. To learn more, visit http://www.ThePayPerClickMarketer.com and enroll in our free e-course.
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