The Only Yard For The Internet Junkie

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How To Make Pay-Per-Click Advertising Payoff

February 28th, 2008 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

Article Source: JunkieYard Dot Com

How To Make Pay-Per-Click Advertising Payoff

by: Jeff Smith

Want to know how to find the right keywords for your business? Would you like to double or even triple your PPC profits? Dear [firstname],

_________________________________________________ _________________________________________________

SUPER AFFILIATE UPDATE – Infoproductcreator.com

http://www.infoproductcreator.com __________________________________________________ __________________________________________________

January 21, 2003

No doubt everyone is in full gear, back from holidays and ready to make 2003 their best year ever!

Here’s an article I wrote that’s getting some really terrific response – it’s on the high demand topic of generating more traffic and sales using Pay-Per-Click Advertising.

The text version follows below, you’ll find an html version here:

http://www.infoproductcreator.com/articles/ppcpayoff.html

Feel free to publish this article in your ezines, on your web sites or send them out to your opt-in lists. Be sure to substitute your affiliate tracking Link into the resource box at the bottom of the article.

Trust me folks, this article will generate some interest – it’s getting one of the best responses of any article I’ve ever written.

You can find other articles to use with your affiliate link at: http://www.infoproductcreator.com/articles.html

If you need a reminder of your affiliate URL or your stats link, email me at: mailto:jbsmith@igs.net

=======================================================

How To Make Pay-Per-Click Payoff!

Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords.

Choose too generic a term and you will lose your shirt – and fast. Choose too specific a term and you’ll miss out on traffic your competitors will get.

For example, let’s say you offer a travel guides for sale online – here are some possible keywords with associated monthly traffic counts and top bid as of the time this article was written:

travel: #hits (1198817) top bid: $2.11/click

travel guide: #hits (30859) top bid: .75/click

Italy travel guide (516) top bid: .22/click

If you zip on over to the Overture Keyword Suggestion Tool,

http://www.inventory.overture.com/d/searchinventory/suggest ion/

you’ll find well over 100 associated combinations of keyword phrases that incorporate travel – but may not even remotely related to your product.

Similarly, a search under travel guide returns many search phrases including travel guide that may not properly target your customers.

You are still better to go one step deeper and find keywords more specific to your market – and as you will notice, the cost per click becomes much more reasonable which means your return on investment for PPC advertising becomes much greater.

So, that’s all great information, but how do you find those “magic” keywords and phrases that will pull well for your business?

This is where your detective skills will come in handy. A little work will pay off in spades.

TIP 1. Examine Your Web Logs

Access your web logs – either from your dedicated server or from your shared server with your virtual web host. Most web statistics packages allow you to examine search terms that brought customers to your site from large search engines.

You want to look over a few months and find patterns of search terms that pop up again and again – those are the one’s you’ll want to start with.

TIP 2 Use Keyword Suggestion Tools

There are various keyword suggestion tools that you can access on the internet to assist you in finding commonly searched terms — some even list combinations that you may not have even thought of. Here are a few of them to try out…

Overture Search Term Suggestion Tool:

http://inventory.overture.com/d/searchinventory/suggestion/

Google Adwords Suggestion Tool:

http://adwords.google.com/select/main?cmd=KeywordSandbox

Wordtracker

http://www.wordtracker.com

TIP 3. Scan the Message/Discussion Boards

Look for patterns of words, phrases or questions that people use on discussion forums related to your product or service. These boards are tremendously valuable sources of intelligence given that most posts start off with a question followed by several responses.

You want to make sure the discussion boards you choose are both relevant and moderated so to ensure high quality and high volume posting. On the topic of online marketing and advertising – my hands-down favorite is found within this master marketer’s site…

http://www.infoproductcreator.com/part/net.html

Find questions your product deals with and you’ll find clues to high-demand keywords.

TIP 4. Search your competitors keywords

Spend some time searching down your competitors using Google, Yahoo or other search engines. You can use the toolbar extension at http://www.alexa.com to help find out sites attracting higher traffic.

For Internet Explorer users, choose the “View” and then “Source” menu options to look at the code for a particular website. Look for the Meta Tag Keywords section as well as keyword patterns in titles and sub-heads as well as through the text for clues on top performing keywords.

You can then go back to the Keyword Suggestion tools outlined in TIP#2 to test the keyword combinations you’ve come up with.

TIP 5. Look at leading Direct Mail, Magazine Articles and Books on your market to get hints on common “trigger” keywords that pop up again and again. Try mixing and matching some of these keywords, then throw them into the tools used in Tip#2. Before long, you will have found a few gems to try out.

TIP 6. Test IT

Keyword targeting is not an exact science. As with every other marketing technique, you need to test it. Depending on your budget and how fast you want to get results, you’ll need to decide on a PPC to go with. Note: You will get far faster results with the big guys – Google Adwords and Overture, so my advice is to test using these PPC’s.

You should have narrowed your keywords down to a point where you are risking .05-.80 per click rather than $2.00/click, so your exposure should be minimal.

Finally, you need to watch both the short-term and longer term impact of PPC. Shorter term, you’ll notice traffic coming from PPC right away in your web logs – so you’ll get a sense of click-through rates, and eventually sales in 1-2 weeks.

Longer term though, being listed in the top 3 spots on the PPC’s often provides you additional exposure through special marketing arrangements each PPC has made with specific search engines.

Weeks after your initial campaign you will often start to see a significant bump in search engine activity as the result of being in the top 3 of PPC’s.

Be smart in your PPC marketing.

For the vast majority of businsses who don’t have unlimited funds for marketing, stay away from following the flocks – try and focus on niche keywords. That’s how you can make Pay-Per-Click pay You.

____________________________________________________________

LITTLE KNOWN SECRETS To Creating The Hottest Selling Products Online! Jeff Smith blows the doors off closely held secrets on how you can profit from knowledge you already have today! Find out how you can build your own internet marketing empire right here: ===> http://www.infoproductcreator.com

About the Author

Jeff Smith has over 8-years experience developing hot selling information products for small businesses and individuals just like you. See his new Information Product Secrets Guidebook at: http://www.infoproductcreator.com

The Online Advertising Scandal

February 28th, 2008 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

Article Source: JunkieYard Dot Com

The Online Advertising Scandal

by: Ieuan Dolby

The World Wide Web was an enormous step for mankind, a step not seen since Neil Armstrong sullied the surface of the moon. The idea behind the WWW came across as a veritable information highway where documents, data and info could be rapidly sent and accessed by millions the world over. The potential behind the web is enormous and even now the scope is not fully utilized. The possibilities for growth, for extended usage, are available and enormous yet the system is stagnating and it is very possible that people will soon turn away. The average person seeking information may well return to old-fashioned libraries and the good old book to find the information that they require if the face and image of the WWW is not altered very soon and in-line with customer demand.

The ability of any user to gain information from the Internet is enormous, simple and with positive results. But the information received is increasingly becoming that which a paying body prescribes and thus is advertisement biased or pointed towards the end purchase of a product. Hotels advertise a city or holiday resort with the point of view of potential tourists coming to stay. A detailed description of moon cakes in Taiwan although complete and detailed would certainly be with aim to make people buy some from the store hosting the website involved.

Initially the Internet was heralded as a one-stop point for gaining any type or form of information with the click of the mouse. This is certainly true except with regard to loose information that has no affiliation towards an end purchase or a users change of heart. Certainly this type of information is available and millions of websites exist but unless a user has prior information on how to access this site then the chance of it being found amongst the masses is minimal. Most web users find or locate information by using a search engine. Most web users input their request and wait for results to come up as prescribed and ordered by the search engine system. If for example a request was entered for “travel tales on the sea” many, possibly thousands of choices will appear in return. Number one in the pole position will probably be Amazon.com who feels certain that anybody looking for a story would probably find it amongst their collection – naturally obtainable at a price. The next on the list might be Ebay who feel that certain travel products might appease the searcher or it might be goarticles.com an articles selling service who would assume that travel tales of the sea would be somebody looking to buy such from them and for their own use.

Certainly each and every result that is produced on the first page would point the user towards large companies who are selling an item of one sort or another. The user though may in fact just want to read some Travel Tales of the Sea without having to fork out cash or to issue his/her credit card information over the Internet.

In the bowels of the search results in pages that are covered in dust will reside some very comprehensive and useful websites, eg: http://www.seadolby.com a website that is filled with free and in-depth Travel Tales of the Sea. The possibility of any user keeping interest long enough to get to this web site listing is minimal and long before it is reached the user has either fallen asleep or entered another search on a different note. In short the average user does not get past the first page of a search engines results and probably not past the first three that come up: e.g. amazon.com, ebay.com and goarticles.com

Although not-for-profit informational web sites are many and filled with amazing and detailed info these sites ability to gain attention on the world stage is difficult unless money is poured in to boost their ratings and rank positions on the search engine results. Nowadays many search engines have entered the pay-per-click arena with companies putting forward money to buy keywords that will most likely be used to boost their website. Some company buys the word “Travel” and this word is then basically lost forever to the lone free-for-all info site who cannot afford to pay money to boost their popularity.

The art of advertising and paying for positions on search engines is only available to the sites that can afford the exorbitant fees. Should a lone site owner who has built his site-up decide to fork out of his own pocket the money to boost his ratings this will only be achieved on one or two search engines or directories and the amount required to compete with the mega-sites is far beyond any hobbyist can afford. Naturally the ability to submit ones site on free inclusion pages and directories is available but as the webmaster and author behind Seamania found out, so much energy and time is spent on advancing the ratings of his site that not enough time is given to the writing of travel tales of the sea, which of course is the basis and sole point behind the website in the first place.

Large for profit websites can afford to hire web-orientated staff to control, advertise and spend time on boosting the rankings of their particular website. Single owner for profit websites can afford to pay marketing specialists and to buy keywords at exorbitant rates. The lone not-for-profit website owner can either spend all day and all week controlling and submitting his site to the thousands of ever changing search engines and directories and suffer from a serious loss of updated content on his/her website or place emphasis on building up content and never have a visitor to his portal.

Many other factors go towards reducing the effectiveness of the individual website than just search result rankings. Many single website owners operate outdated and very slow computers, use old or outdated software and only perform on odd occasions when not playing with their children or busy at work. Many other free info sites have found that subscribing to some lists to boost their rankings has in-fact reduced them to near invisibility. Google and now other search engines condemn sites for using link pages that they themselves do not agree with, so by simply subscribing or joining one of these sites Google may drop a future crawl of the website involved. It is also impossible for the lone not-for-profit website to keep up with ever changing trends and policies. Where payment is made for a lifetimes inclusion in a search engine, the next year may see the demise of this particular engine or its partnering up with another – thus the lifetimes inclusion becomes null and void and to prevent being dropped from the listings another fee is required – read the small print!

Other means to increase visibility is often initiated by offering advertising space to companies like Google, Barnes and Noble or other directories or affiliates. This can result in a slight income for websites (The Seamania website made 40US dollars over the last three months) but never enough to afford placement on search engine results or to purchase keywords. It is also against the grain for many free-info website owners to have to place advertising on their websites as not only is it taking up valuable space it detracts and reduces the free effect the content within. Furthermore should a website choose one companies advertising it may boost their rankings within one search engine but equally so reduce it in another’s e.g. allowing Google advertising space on an index page may increase the page rank in Google but seriously reduce it in Yahoos search results and possible exclusion from their Yahoo Directory.

>From the point of view of an Internet User in search of free and not-for-profit biased information he/she does not want to see endless sites where a visa card is required to proceed further. It would be very nice to see the advancement of such directories like Zeal.com who divide their listings into those for profit and those who generally provide valuable and non-profit orientated formation. Naturally the question arises as to how such a search engine would manage to cover the costs of these listings but generally with the amount of people available who regard the Internet as a toy and a hobby projects such as Editor of a category volunteers should not be hard to recruit. The other way would be to have search engines run and operated by governments like public libraries are or built and operated by universities as part of study programs – something practical for students to involve themselves with.

Directories abound whose content is managed by volunteers, the Open Directory Project being the most famous. But sites such as Seamania have found to their detriment that trying to get noticed in amongst the debris found in these directories is not easy. Seamania was originally listed as a Personal website in the boating category but over time the emphasis and content of the website has evolved to become a general travel website. It has though proved impossible to change the location of the site in the Dmoz directory to a travel listing rather than a boating listing.

If at all possible and to prevent users who are sick of being asked for their credit card information or being given 30 different porn sites upon entering Travel Tales of the Sea into a search engine, it would be nice to see a shift in emphasis in the way that the search engines operate their listings.

Certainly the idea of switching on a computer and being faced with two choices, one for sites that are-for-profit and one that points towards not-for-profit sites would be a dream come true. To enter in a search request and to not find amazon.com or ebay.com in the first few results would put cheer to any searchers hopes of finding what he wants. And maybe in this way a true exchange of information may be facilitated and the mass exodus of searchers back to the public library for information may be halted.

About The Author

Ieuan Dolby – Author and Webmaster of Seamania. As a Chief Engineer in the Merchant Navy he has sailed the world for fifteen years. Now living in Taiwan he writes about cultures across the globe and life as he sees it.

seadolby.com

ieuandolby@seadolby.com

Bad Web Design: Advertising Mistakes

February 26th, 2008 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

Bad Web Design: Advertising Mistakes

by: Richard Lowe

Okay, we know we all need to pay the bills. I know that many of us want to
get traffic to our web sites. And some of us just want to make enough money
to pay for our costs so that this thing we love to do is free.

But, come on, that doesn’t mean you should plaster a hundred ads or a dozen
banners on every page of your web site. A banner here and there, a small
button or a few text links is fine, but I’ve seen some web sites that have
dozens and a few that have hundreds of ads on each page! Now this is just
tacky and is virtually guaranteed to get your visitors to hit that handy
back button fast.

One of the worst kinds of web sites, in my opinion, are those that are just
huge advertisements. Especially those that are advertisements for dozens or
even hundreds of other services. People do not surf the web looking for
banners, text links and other advertisements to click on. In fact,
statistically, most people are surfing because they are looking for (a)
information, (b) entertainment, or (c) someone to talk to. Most web surfers
are not looking for something to purchase.

A good web site offers excellent content (which can be graphics, text or
interactive features). Even those sites which sell something also offer
content which is of interest to their visitors. Go take a look at any really
good shopping site and you will see what I mean. Look at Amazon.Com or
Barnes And Noble and you will understand – these sites offer tons of
content. Reviews of their products, consumer comments and large amounts of
data about the items being sold. This is what people want – information.
Some common things on web site that you should never do.

Banner exchanges – It’s real simple – these do not work. Oh, you will get a
click or two, but banner exchanges tend to look tacky, take up valuable
space on your web pages and increase your load time. To make it even worse,
many times you will lose far more traffic than you will gain. Don’t even
bother putting even one of these on your entire web site.

Notices saying "please, pretty please, keep my site free and click on
something". This just makes you look like a rank amateur. In my humble
opinion, it’s very tacky to expect people to click on links just so you can
"keep your site free". Come up with or find a good product or service, and
sell it if you must. Advertising is not in of itself of value – only
products or services have value.

Pornographic ads (unless your site is a pornographic site) – You want to
chase away your visitors fast, then include pornographic ads. Yeah, you
might get a few dollars from them, but you will lose visitors and your site
will not be "family safe", which can be important.

Gambling ads – I understand that these advertisements may be the only things
(besides pornography) that people will click on nowadays, but quite a few
people do not want to be exposed to these things. I believe that these kinds
of advertisements will cause you to loose a large amount of traffic.

Web sites that are just advertisements – I suppose there is a place for
brochures or full site advertisements, but I personally hit the back key as
soon as I run into one of these. I want content. If I wanted this many
advertisements I’d buy a magazine or look in the classified section of the
newspaper.

Any large graphic advertisements. Remember one of the very important things
in web design is load time. Your site must load fast. If you include large
graphic ads you are increase your load times.

Sites which are just lists of pay-surf, MLM or other money making schemes.
There is nothing wrong with include some pay-surf or MLM ads here and there
on your site. Including a section on these programs is also fine. But come
on, please put some real content there also. Otherwise people will hit the
back key fast and never come back.

Brochures – I’ve seen a large number of web sites in my days, and one of the
ones that I click out of the fastest is one that looks like a brochure. It
feels just like someone took the company brochure and converted it to web
format. What on earth makes companies think these are of value to anyone?

Popup Windows – If you do a survey of web surfers, you will find that these
are among the most hated "features" that exist. No one likes pop up windows,
and if your site has too many of them you will loose visitors fast. Oh, you
may get a few more clicks or signups for your newsletter, but the amount of
time your visitors remain on your site will be limited and of less quality.

900 Numbers – Sites which advertise 900 numbers (a) don’t work, and (b)
clutter up the web needlessly. My advice is to find something better to do.
About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: mailto:internet-tips@GetResponse.com

The Only Yard For The Internet Junkie

How To Make Pay-Per-Click Advertising Payoff

How To Make Pay-Per-Click Advertising Payoff

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The Online Advertising Scandal

The Online Advertising Scandal

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Bad Web Design: Advertising Mistakes

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