The Only Yard For The Internet Junkie

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10-plus SEO Questions – Google Rules

November 16th, 2009 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

google This morning I woke up to someone having submitted a pile of SEO questions using our newsletter question form. At first I thought, “Yikes, that’s kind of pushy to think I have time to answer all those questions!” But then I remembered that this was a newsletter week and I still had no idea what I was going to write about. A second look at the questions made me think that you guys would probably be interested in the answers to many of them, so it worked out perfectly.

Most of these questions have been answered in greater detail in various articles that I’ve written, so if you’d like more info on any of them, I’ve linked to the relevant ones for your convenience.

Thanks to Umair R., who submitted these questions.

1. Is there any fixed rule for Google as far as SEO is concerned? If so, what are the steps?
If only! There are no fixed rules because every website is different and has different needs. There are basic things that all websites need to do in order to improve their chances of showing up in Google search results for relevant phrases, but no magic formula.

See “The Art of SEO” article for more on this.

2. Do the following play important roles in website page ranking and positioning?

PR

Yes, real PageRank (PR), that kind that only Google knows, about plays a very large part in websites showing up (or not) for search queries that are relevant to it. But toolbar PageRank is another matter entirely. What you see there doesn’t correlate very well to where your page will show up in the search results.

See: “Getting Into Google.”
(Scroll down to the “Google Still Loves Its PageRank” part.)

The number of incoming links

Not so much in and of itself. Real PR, as mentioned above, is calculated not only on the number of links, but also on the quality of those links. A handful of links from authoritative, trustworthy, relevant pages should far outweigh hundreds of links from so-so sites.

See the High Rankings Link Building Forum.

Keyword density

Not in that there’s some special percentage that you need to aim for. Certainly it’s helpful to have the keyword phrases that you’d like to show up being used within the content of your page. But that’s just common sense, if you ask me. Surely, if your page is about a certain something (your keyword phrase), how could that phrase NOT be on the page?

See the various threads on keyword density on the High Rankings Forum.

Page response time

This is important only because if it takes too long to load, it might not be properly (or completely) indexed.

Bounce rate

It’s doubtful that this matters, because there’s no way for Google to know the bounce rate of every site. And it wouldn’t be fair for them to only count the bounce rates of those sites that have Google Analytics installed, so my guess is that this is not a factor.

See various High Rankings forum threads.

Time on site

Like the above answer, they don’t know this number unless the site has Google Analytics installed. That said, they may sometimes incorporate the old trick of seeing if a searcher clicks to another site in the search results after clicking one result, and how long it took them to click another. In other words, if they find that lots of people who clicked to one site in the search engine results pages (SERPs) always end up back at Google to try another site, then perhaps that first site wasn’t a great answer to the search query after all.

Domain page / page age

From what I can tell, this can often be a factor. But it doesn’t seem to be as prominent a factor as it was a few years ago.

3. Is there any special technique for content writing?

There’s no special technique, but I highly suggest hiring a professional marketing copywriter. You will see a positive return on your investment very quickly if you do. In addition, the tried and true SEO copyediting techniques in my “Nitty-gritty of Writing for Search Engines” may come in handy if you’re not sure how to integrate your keyword phrases into your professionally written content.

4. Should we cater to code-to-text ratio while developing websites?

There’s not one shred of evidence that this would have an effect on where a page would show up in the search results for a relevant search query.

5. If active scripting is a must for webpage development, how harmful can it be for PageRank and positions?

It’s typically not harmful at all because it’s usually done before a browser (or search engine spider) sees a page. To users and search engines, your dynamically generated pages are just static HTML by the time they get to them. Still, not all dynamically generated pages are created equal. There are some ways of developing your site that are less search friendly than others. For example, some JavaScript menus, some AJAX, etc.

See “Diagnosing the SEO Health of Your Website“:

6. If a webpage is ranking top for a specific keyword, if we make textual changes in that webpage, is there any chance that we lose the rankings?

Any changes you make to a page’s content can affect how relevant the search engines believe it to be for any particular search query. That doesn’t mean it definitely will change the search results, but it could. The only way to know is to try it and see. Usually, if you’re rewriting your page to be more useful to your site visitors and you don’t remove all the instances of the keyword phrase, you should be fine. Because nothing is permanent with SEO, if you don’t like what you see you can tweak it until you do.

7. Is it possible to be #1 for 20 high-volume searched keywords on Google for a particular domain?

Of course. Every website has lots of pages contained within it, each of which has the ability to be relevant for a number of keyword phrases. However, it’s important to note that what you see as the #1 result may not be what everyone else sees. A better question to ask would be, “Is it possible to get search engine traffic for 20 high-volume searched keywords?”

See “5 Reasons Why Rankings Are a Poor Measure of Success.”
8. How many good-quality links does a webpage require to be in #1 position at Google?

See the previous answer about the number of links as well as the article on rankings referenced above.

9. Is link building an ongoing process forever in order to maintain the top positions?

Like most of the answers I’ve been providing, it depends. An awesome website that is different from its competitors and that is continually developing innovative content will consistently generate high-quality links. But the site that is the same as its competitors with no real added value will most likely end up having to beg for links for its entire existence.

10. Is there any other significant factor for SEO apart from those mentioned above?

Yes, there are thousands of other factors! I’d suggest reading all the articles referenced here, as well as past issues of this newsletter. Also, become a regular member of the High Rankings SEO Forum. Keep studying, but more than that, keep trying different things on your own sites – learn what works and what doesn’t that way.

Jill Whalen, CEO of High Rankings and co-founder of SEMNE, has been performing SEO services since 1995. Jill is the host of the High Rankings Advisor newsletter and the High Rankings SEO forum.

Post from: SiteProNews: Webmaster News & Resources

10-plus SEO Questions – Google Rules

Rosetta makes final home call

November 14th, 2009 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

By Jonathan Amos
Science reporter, BBC News

Earth (Esa)

Europe’s Rosetta spacecraft has made its third and final flyby of Earth, a manoeuvre designed to position the probe to chase down a comet in 2014.

The spacecraft’s whip around the planet will have given it the extra speed it needs to take it out to the rendezvous location near Jupiter.

Launched in 2004, Rosetta had already flown by Earth twice and Mars once.

The journey out to Comet 67P/Churyumov-Gerasimenko will also take the probe past an asteroid in 2010.

Rosetta was expected to be moving at some 13km/s as it swept over the Indian Ocean, just south of the Indonesian island of Java.

At closest approach it reached an altitude of just 2,480km, well inside the orbits of geostationary telecoms satellites.

Journey ahead

Engineers say the gravity-assist will have increased Rosetta’s speed by almost 4km/s with respect to the Sun.

Scientists used the flyby to test the health of some of Rosetta’s instruments by making observations of the Earth and the Moon.

Steins (Esa)

Osiris, the main scientific camera system, took a series pictures.

Engineers will assess the probe’s trajectory to see if any course corrections are required. Any changes will be easier and lighter on fuel if they are made as early as possible.

The mission is expected to make a flyby of Asteroid Lutetia in July 2010, but apart from that one event the long journey into the outer Solar System should be a quiet one.

Indeed, for much of the time, the spacecraft will be put in a hibernation mode.

Long history

Rosetta’s meeting with Churyumov-Gerasimenko is set for the May of 2014.

The probe will go into orbit around the 4km-wide ball of ice and dust and place a small lander called Philae on its surface.

As the comet moves into the inner Solar System, radiation from the Sun will cause the comet’s ices to sublime – they will turn straight from a solid to a gas. Material will be ejected at supersonic speeds.

Gas and dust will be thrown out around the comet to form a coma, and away from the comet to form tails.

The Rosetta orbiter and lander will watch and record these events as the comet hurtles along at speeds up to 135,000km/h.

Scientists are keen to study comets close up because they are thought to contain materials that have remained largely unchanged since the formation of the Solar System 4.6bn years ago.

Rosetta milestones:

• Launch: 2 March 2004

• First Earth swingby: 4 March 2005

• Mars swingby: 25 February 2007

• Second Earth swingby: 13 November 2007

• Steins flyby: 5 September 2008

• Third Earth swingby: 13 November 2009

• Lutetia flyby: 10 July 2010

• Comet rendezvous manoeuvres: 22 May 2014

• Lander delivery: 10 November 2014

• Escorting the comet around the Sun: November 2014 – December 2015

• End of mission: December 2015

Jonathan.Amos-INTERNET@bbc.co.uk</p

This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.

Go to SES Berlin or SES Chicago for Nine Trainers Training

November 9th, 2009 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

During the past seven weeks, I’ve shared seven compelling reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are “eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three.”

This week, I’ll share an eighth great reason — and it isn’t “nine ladies dancing.”

You should attend these events for “nine trainers training.”

As I mentioned back in September, training is one of the three key trends. If you type “SEO training” into Google Insights for Search, you’ll see that web search interest has grown steadily since 2004 — and is forecast to continue growing in 2010. So, it’s not surprising that more time is being added to the schedules of search engine conferences for training workshops.

Tim Ash teaching workshop at SES New York 2009.jpg But I often wonder if “in-depth training” is the right term for the “radical reorientation” that takes place in these intensive workshops. The small class setting ensures participants that their instructor is accessible for informal one-on-one or small group discussions of “why” as well as “how.”

As Columbus discovered, training the crews of the Nina, Pinta, and Santa Maria how to sail west was a relatively straightforward task. The real challenge was convincing Queen Isabella and King Ferdinand that they wouldn’t fall off the edge of the world.

Fortunately, the instructors of the SES training workshops are experts who know how to handle both ambidextrously.

So, what can you learn by participating in one of these training workshops?

SES Berlin offers a “Workshopsprogramm” on 23 November, the day before the “kongress.” The program includes:
• Link Building 2009 Workshop, which will be taught by Christoph Cemper, General Manager, and Melanie Arko, Project Manager CEMPER.COM.
• Web Analytics Workshop: Data Into Action, which will be taught by Timo Aden, Gründer und Geschäftsführer, Trakken GmbH.
• Best Practices der Suchmaschinenwerbung, which will be taught by Oliver Zenglein, Head of Online Marketing, be2.

Search Engine Strategies Chicago 2009 offers SEM training on December 10, the day after the conference. The half-day workshops include:
• Search Engine Optimization (SEO) Workshop, which will be taught by Shari Thurow, Omni Marketing Interactive.
• Landing Page Testing Hands On: Developing Your Action Plan, which will be taught by Tim Ash, SiteTuners.
• Advanced Keyword Research, which will be taught by Ron Jones, Symetri Internet Marketing.
• Social Media and Your Business, which will be taught by Sage Lewis, SageRock.com.

On December 11, SES Chicago 2009 offers partnered training. The full-day workshops include:
• Search Engine Optimization Training, which will be taught by Bruce Clay, Bruce Clay, Inc.
• Integrating Search Across All Online Marketing Efforts, which will be taught by Aaron Kahlow, Chairman & Founder, Online Marketing Summit; Ray “Catfish” Comstock, Senior Search Strategist, BusinessOnLine; Paul Sherman, President Emeritas, Usability Professionals Organization (OMI Professor); Jennifer Wessenmeyer, VP Analytics, Stratigent; Debbie Qaqish, Partner, Pedowitz Group (OMI professor); and Kevin Espinosa, Director eMarketing, Caterpillar.

Next week, we’ll look at more reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. In the meantime, just keep singing “nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three.”