The Only Yard For The Internet Junkie

Article Source: The Only Yard For The Internet Junkie

Google the phrase “Internet Marketing Experts,” (without the quotation marks) and you’ll get back over 30 million pages of results. But just calling yourself an Internet Marketing expert doesn’t necessarily make you one.

And despite those 30 million pages of results, there are very few “legitimate” Internet Marketing experts. And even fewer who have built universally recognized “authority” sites.

And who bring to the table “real world” business experience, combined with useful, practical knowledge that will actually sharpen your marketing acumen and increase your skill level.

In other words, help you take your Internet Marketing business to the next level.

In my opinion, this group of extraordinary Internet Marketing experts not only meet that threshold – they far exceed it. Are they the only Internet Marketing experts capable of teaching you effectively? Of course not.

However, in addition to having the ability to teach effectively, this group of experts are worthy of our admiration for another reason – longevity. Like the legendary Rock of Gibraltar, they have stood the proverbial test of time. Each individual has been successfully doing business on the Internet for at least ten years – delivering a decade of excellence.

Considering the incredibly competitive and fickle nature of Internet Marketing, that’s quite an achievement. And I humbly salute these outstanding marketers (listed alphabetically) for their impressive accomplishments.

1. Allan Gardyne
http://www.associateprograms.com

Allan Gardyne Gardyne began his professional life in Australia as a journalist. One of Allan’s earliest forays into Internet Marketing was founding AssociatePrograms.com in 1998.

Today, ask knowledgeable affiliate marketers who the leading authority on affiliate programs is and chances are, they’ll say it’s Allan Gardyne – and they’d be right.

AssociatePrograms.com, is a comprehensive directory of affiliate programs – a virtual cornucopia of affiliate marketing information, if you will – including articles, software and plenty of helpful tips and advice.

The AP website is divided into three sections – beginners, intermediate and advanced. So you have the ability to choose your own level of learning.

If you would like to learn how to make money with affiliate programs, AssociatePrograms.com should be your first stop. Also, be sure to subscribe to the Associate Programs Newsletter.

Each bi-weekly issue is jam-packed with insider tips on how to market affiliate products successfully. In addition, the newsletter reviews the best and worst affiliate programs – and interviews super affiliates who offer success tips of their own.

2. Bill Platt
http://thephantomwriters.com

Name the job, and Oklahoma’s Bill Platt has probably done it. He has worked as a waiter, computer technician, computer programmer, substitute teacher, a radio dj, a salesperson and a manager.

However, since 1999, Bill has been operating for-profit websites. In 2001, he started ThePhantomWriters.com, the preeminent article marketing service on the Internet today.

Unlike other article marketing services, however, TPW doesn’t submit your articles to article directories.

Their reasoning for this is simple: When you submit your article to an article directory, your article is just one of hundreds – possibly even thousands of new articles submitted that day.

That means once your article has been submitted, publishers or anyone else looking for content have to search the directory to find your article among thousands of other articles in the directory.

Instead, TPW uses a different approach. They submit each article directly to relevant websites and newsletter publishers most likely to publish your articles.

Does their approach work? Apparently it does, because on the TPW website is a “who’s who” list of repeat clients that include some of the biggest names in their respective fields.

By the way, as their name suggests, if you need a ghostwriting service, TPW can provide that as well.

3. Christopher Knight
http://ezinearticles.com

Unless you’ve been living in a cave for the last decade, you’ve no doubt heard of EzineArticles.com, an expert author community of over 150,000+ authors. But just in case you haven’t heard of them…Christopher Knight’s EZA happens to be the #1 article directory on the planet – period.

That’s no small feat, considering there’s a tremendous amount of competition among the mega-article directories. And they’re all vying to dethrone EZA as “King of the article directories.”

However, there’s one thing that sets EZA apart from all the other article directories. And that’s Christopher Knight himself, Publisher and CEO of EzineArticles.com.

Unlike most article directory owners, Chris is personally involved with his article directory. And personality is the one thing you just can’t duplicate in business.

Speaking of being personally involved, you can actually communicate with Chris personally, through his EZA blog:

http://blog.ezinearticles.com

Think about that for a second. You can communicate personally with the CEO of the world’s largest article directory. With that kind of personal involvement, something tells me, EZA isn’t planning on giving up its crown anytime soon.

4. Dr. Ken Evoy
http://www.sitesell.com

Dr. Ken Evoy formerly taught and practiced emergency medicine at McGill University in Montreal, Canada where he was born. Since 1979, Dr. Ken Evoy has been the founder and Chairman of the Board of SiteSell, Inc., and the creator of the revolutionary “next generation” website-building/hosting/marketing system, Site Build It!

Evoy also co-wrote what is considered by many to be the “bible of Internet Marketing,” Make Your Site Sell. If you haven’t read it, I highly recommend you do so.

To say that this e-book over-delivers would be a gross understatement. It over-delivers to the tune of 1500 information-filled pages. You can get a free copy of MYSS at:

http://myss.sitesell.com.

5. Marnie Pehrson
http://marniep.typepad.com/ideamarketers

Marnie Pehrson was born and raised in the Chattanooga, Tennessee area. In 1998, Pehrson, a mother of six combined her love for writing with her knack for marketing to create IdeaMarketers.com, one of the first and most successful article directories on the Internet.

She also has the distinction (along with her friend, Alanna Webb)of creating the first online mall.

Marnie has a background in computer programming, and she has put that skill to good use by continuing to expand IdeaMarketers, and it shows. Over 50,000 writers submit content to IdeaMarketers.

6. Michel Fortin
http://www.successdoctor.com

Michel Fortin was born in Canada to an abusive father. And while he had a built-in excuse to fail or underachieve, instead, Michel ascended.

Inspired by a quote from author and poet Henry David Thoreau, Michel took his natural ability for persuasive writing, and entered the highly competitive world of copywriting.

Fast-forward to today, amd Michel Fortin is now known as The Success Doctor.

Since its inception in 1997, The Success Doctor, Inc., an international copywriting and direct response consultancy company has helped countless business owners and sales people learn to write the kind of copy that gets results.

Michel is the epitome of that rare breed of Internet Marketing experts who have the ability to teach effectively. In fact, he used to teach sales and mar­ket­ing at a local col­lege in Ottawa, Canada.

7. Shelley Lowery
http://www.web-source.net

Since 1998, Web-Source.net has been owned and operated by Shelley Lowery, President of Brajusta Publishing, Inc., a direct marketing company located in Lewis Center, Ohio.

Web-Source.net specializes in providing instructional electronic books, software and publications, and provides visitors with the latest Internet technology for website design and development.

The site contains a comprehensive listing of articles, reviews, HTML tips, tricks and JavaScript codes – as well as the latest Internet Marketing news.

Shelley is also the author of Web Design Mastery – an eight volume, in-depth guide to professional website design. This acclaimed course includes step-by-step instructions, professional web site templates and hundreds of copy and paste codes.

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David Jackson is a writer, marketing consultant and entrepreneur. Which online businesses can you trust? Find out here: http://reviews-by-customers.com

Post from: SiteProNews: Webmaster News & Resources

The League of Extraordinary Internet Marketing Experts

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Article Source: The Only Yard For The Internet Junkie

The 2009 most searched lists just keep coming, this time from voice mobile search provider, Vlingo:

1. YouTube
2. Facebook
3. MySpace
4. Weather
5. Movie Times
6. Twitter
7. Yellow Pages
8. MapQuest
9. craigslist
10. White Pages

So where are the Michael Jackson searches? Vlingo president and CEO Dave Grannan explains:

Unlike traditional Web searches that focus on specific search terms such as ‘Michael Jackson’ or ‘Twilight,’ our data shows that on mobile phones, people tend to search for specific destinations sites and resources. Mobile Web search is very popular on Vlingo, accounting for over 20% of all usage. Based on our users’ top searches, we are seeing mobile extending far beyond SMS and voice communications to encompass multimedia and social networking.

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Article Source: The Only Yard For The Internet Junkie

Video SEO is a largely overlooked search marketing strategy. Even as videos continue to gain significant traction in the search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings.

The strategy blends traditional search optimization tactics with a relatively new platform. With the rise of YouTube, Revver, Blip, and similar video sites, consumption patterns have driven the search engines to provide these sites with greater ranking authority. As long as your primary objective is clearly established, a video SEO campaign can have a dramatic effect on your exposure in Google, Yahoo, and Bing.

In this article, we’ll explain why you should integrate video SEO into your current search marketing strategy. We will also provide a few ingredients that will help you avoid potential pitfalls along the way. Last, you will learn what to look out for when choosing a video SEO company that can drive traffic and conversions.

How Video SEO Improves Your Search Exposure

Before Google released their Universal Search platform in May 2007, their natural listings were dominated by text-based pages. Videos were rare in the top positions. Universal Search changed the way Google displayed their primary index. Google, Yahoo, and Bing now include entries from their respective video search platforms. What’s more, popular video-sharing sites have been given higher ranking authority and increased link weight (we’ll describe this latter point in a moment).

Video SEO gives you greater exposure in the search engines through two levers. First, it caters to the algorithm used for Universal Search. By allowing syndication of your videos to authoritative video-sharing sites, you will enjoy more exposure through their increased ranking authority. In effect, those sites will rank higher, drawing more people to your videos.

Second, videos that are placed on your site (as opposed to syndicating them) attract links – both directly and indirectly. As your videos gain popularity, direct links will naturally build, pointing to the pages on your site that host the videos. Indirect links will point from other sites whose owners have embedded your videos. As a result, your inbound link profile will continue to grow and strengthen, lifting your site higher within the search engines’ organic listings.

3 SEO Video Tips To Capture Higher Search Positions

1. Your video SEO campaign can only be effective if you recognize the limitations of the search engines. First, their algorithms cannot read lips. In order to rank for your target keywords, they must be available to the search engines’ spiders in text form. If you’re placing videos on your site, optimize your titles and surrounding text, and include an edited transcript of the video. If you’re syndicating them, optimize your external titles and tags.
2. Second, focus on inbound links. An effective video SEO campaign relies on contextually related links pointing from a wide breadth of sites. Videos that spark a groundswell of attention – whether through entertainment, information, or controversy – can achieve this easily.
3. Third, integrate a social media sharing component. You want viewers to share your videos with their friends on Facebook. You want them to “Tweet” about your videos on Twitter. You want them to bookmark your videos on StumbleUpon, Digg and Delicious. These social media sites can form the backbone of your video SEO campaign, driving waves of inbound links to your site.

Key Factors In Choosing A Video SEO Company

Traditional search optimization is a mature strategy. SEO specialists have honed their craft for more than a decade. By contrast, video SEO is still an evolving science. Even though it leverages the core tenets of a traditional optimization campaign, the rise of social media and video-sharing sites has infused video SEO with enormous complexity. Hiring a video SEO company removes the need to keep up with the roiling landscape. The key is using the right criteria to identify a proficient firm.

A professional video SEO company should have an established track record that shows a keen grasp of the search engines’ organic algorithms. That track record should also demonstrate an ability to evolve as the algorithms change. Many search optimization experts were completely unprepared for the debut of Universal Search. By extension, so too, were their clients.

Leveraging Video SEO For More Traffic And Higher Conversions

A carefully executed video SEO campaign can sharply increase your exposure within the search engine’s natural listings. When implemented as a component of a multi-pronged search engine marketing campaign, it can drive more targeted traffic to your site. Targeted traffic translates into higher conversions. If you are not yet utilizing video SEO for your site, your current organic rankings may be more vulnerable than you realize.

About the Author:

With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com

Post from: SiteProNews: Webmaster News & Resources

Video SEO Provides More Traffic and Higher Conversions

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