The Only Yard For The Internet Junkie

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How To Build A Profitable Twitter Profile

August 8th, 2009 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

Twitter is one of the fastest growing marketplaces on the Internet. The reason why so many people like Twitter is because it is actually the perfect communication tool for people who don’t understand and don’t want to learn about Internet technology and the technological geek-speak that goes along with it.

A few years back, I asked someone for his dad’s email address. The son replied telling me that you just email his name. The son was clueless that there was an actual email address behind the shortcut for his dad’s name. He did not understand email, and he did not care that he did not understand it. He was able to use it in a manner that was easy for him, and that is all that really mattered.

What makes Twitter so popular to the masses is that one does not have to be tech-savvy to use the service. The new user simply needs to locate the profile of the person he or she wants to follow, and then the user simply clicks “Follow”. From that day forward, anytime the person “Followed” posts (tweets) new information to his or her micro-blog, Followers will be notified about the message in the Twitter Timeline.

The only thing that is really difficult about Twitter is that new people seldom understand that they must “Follow” someone, before they start to receive messages from others. But once someone has chosen to follow a few people, they get the idea behind Twitter very quickly.

With its’ system of 140 character micro-posts (referred to as “tweets”), users are able to communicate information to other users. Sometimes the tweeted info is a random comment, but often the tweets mean something to somebody.

For the average consumer, they can log into Twitter to update grandma about the lives of the grandchildren and to provide links to family pictures.

Although the service has been available since 2006, the Internet marketing community was really slow to catch on to the value of the Twitter community. Most Internet marketers had never heard of Twitter until 2008. Even then, online marketers were slow to see any real value in the platform. But in 2009, Twitter finally hit its stride in getting the word out about its service, in large part due to the Ashton Kutcher vs. CNN Twitter Follower Challenge.

Ashton Kutcher (@aplusk) challenged CNN (@cnnbrk) to a race to one million Twitter Followers. On April 17th, 2009, Ashton became the first Twitter user to reach one million followers. CNN passed the mark a few hours later, but Ashton won the race fair and square.

Understanding The Value Of The Twitter Community

In March of 2008, Twitter was estimated to have one million active users, according to Michael Arrington of TechCrunch (http://bit.ly/RICvf). But amazingly, over the course of the following year, Twitter was able to expand its user base by 32-37 times, according to which news source you trust for your data.

On July 30th 2009, the Philadelphia Enquirer reported that Twitter had “increased its user base by 37-fold to more than 32 million users worldwide, 18-20 million of whom reside in the United States” (http://bit.ly/dhAIE).

Now, the naysayers are fond of pointing out that Twitter’s attrition rate is quite large, with 60% of new users disappearing after signing up for the service. But if the Philadelphia Enquirer’s estimation is correct that “only 40 percent of first-timers become habitual visitors”, then the remaining 12.8 million users still make a viable and vibrant Twitter community.

Each individual user inside the Twitter community is capable of building his or her own community of Followers.

As Ashton Kutcher has taught us, building a Follower list is fairly straight forward – when people are interested in you and what you have to say, they will follow you on Twitter to see what you have to say.

To date, nearly 3 million Twitter users have decided that they care enough about Kutcher’s life to follow his personal tweets. Of course, I am sure it helps that he occasionally posts pictures of his wife, Demi Moore, in his tweets (http://twitter.com/aplusk/status/1366791709). Not only did Kutcher share a shot of his Demi’s derriere, he also proved that rich people have ugly furniture too.

How Can One Benefit From A Large Twitter Following?

Some of Twitter’s 12.8 million active users will benefit handsomely for building a larger Follower’s list, while other people will not.

It is pointed out by @ web2marketer, “It’s not about how many Twitter followers you have…the only thing that matters is – are they listening?” (http://twitter.com/web2marketer/status/2939696759)

This is the key, of course.

Some people build huge lists of Followers, but never say anything worthwhile or interesting. Some are only interested in building their Followers list for the sake of building Followers.

If no one wants to listen to what you have to say, it does not matter whether you have 1 Follower or 2.9 million Followers. If no one is “listening” to what you have to say, you will not make any money from your participation in Twitter.

On the other hand, if people are “listening” to what you have to say and “clicking” the links you tell them to click, then you have a good chance of earning real money as a result of your Twitter activities.

It has been said that the consumer needs to see or hear your name or your marketing message 7 times, before they will trust you enough to buy from you. Professionals in the direct marketing industry suggest that 82% of all consumers (business people or otherwise) will buy your products or services on the second to the ninth exposure to your marketing message.

Twitter allows you to carry a continuous dialog with those most likely to buy what you are selling – through the Public Timeline of the people following you in Twitter. Once people have started to pay attention to what you tell them, and once they start absorbing your marketing message, then gaining your Followers trust is made easier. Once people are listening to you, you can earn their trust fairly quickly.

An idea presented by @contentmanager is that television has had 80+ years to perfect its advertising model. Television seems committed to the concept of 42 minutes of content to anchor 18 minutes of advertising. These numbers translate into 70% content to provide an anchor for its 30% advertising. (http://twitter.com/contentmanager/status/3106295397) In context, he says that the 70% content is designed to attract attention and win trust, and then the 30% advertising is designed to earn profits and cover the costs of building content.

Understand That It Is A Numbers Game

As a successful Twitter marketer, your first goal is always to attract Followers (an audience). Your second goal is to win the trust of your Followers (your viewing audience). Only after you have won the trust of your Followers should you endeavor to advertise to your Twitter Followers list (to earn revenue). If you have earned the trust of your Twitter Followers, revenue is certain to follow.

But, as with anything in business, it is a numbers game. A certain percentage of the number of people exposed to your Twitter profile will become Followers. A certain percentage of those people following you, will actually read what you have to say. A certain percentage of those people will click your links. And if that link leads to a page where you can earn revenue, only a certain percentage of people will buy your offer.

For most people, the only certainty is that they need to grow their audience, and in the case of the Twitter community, they need to grow their list of Twitter Followers. In the numbers game, if you can increase your audience, you can increase your revenue. It is as simple as that.

If you visit our website shown below, we will show you how we can help you build your Followers’ list. But after that, it is up to you. It is up to you to gain the interest and trust of your Followers. Once you have done that, then the only thing that will matter is – are they listening?

Harold Hemmings is the owner of a website dedicated to helping people grow their Twitter Followers List at an accelerated pace. Learn more about his inexpensive service at Buy Twitter Friends: http://buytwitterfriends.com/

Post from: SiteProNews: Webmaster News & Resources

%%How To Build A Profitable Twitter Profile%%

How To Build A Profitable Twitter Profile

Twitter Goes Down, Falls Prey to Denial of Service Attack [UPDATE]

August 6th, 2009 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

Update: 11:26am EST – Twitter says site is back up but they’re still defending against the DoS attack. I personally can’t access Twitter.com, can you? Leave a comment.

Twitter went down this morning and it’s not the usual fail whale situation. Instead, Twitter issued a statement on status.Twitter.com that they’re defending against a Denial of Service (DoS) Attack.

A DoS attack is a malicious attempt to bring down a website or application so that its users cannot access the service.

Twitter went down around 10am EST.

Stay tuned to Search Engine Watch as this story unfolds.

Amazon Buys Social Media… I Mean, Zappos

July 26th, 2009 |

Author: JYDC Admin

Article Source: The Only Yard For The Internet Junkie

So there I was yesterday afternoon looking for a column idea (as anyone who follows me on Twitter knows), when out of the blue came this: Amazon buying Zappos for $850 million, give or take. While most of the business stories I’ve read so far have covered this as an online retail story, with Amazon getting its, um, foot in the door of apparel with the acquisition of this renowned online shoe store, to many of us this is a social media story. To a greater extent than almost any previous company, Zappos is the story of a company built on social media.

When I asked for comments on Twitter yesterday about the role of social media in building Zappos’ brand, I got two responses almost immediately which actually turn what I just said on its head a bit:

From George Nimeh (aka @iboy), managing director at Iris Digital in London: “SM didn’t help build the brand. SM is their brand … because SM is about people, and therefore intrinsically customer centric.”

And then, from Communispace CEO Diane Hessan ( @CommunispaceCEO): “SM didn’t build the brand. Tony [Zappos CEO Tony Hsieh] & co understood HOW 2use SM 2embrace their customers-vs others who use the SAME tools & get 0.”

So, let’s not call Zappos a company built on social media exactly, but a company that saw social media as a platform it could leverage to bring to full fruition a unique, customer-centric culture. That’s a mouthful, but a more accurate description. As Hessan said to me in further correspondence: “At the end of the day, it’s almost never about the technology.”

In fact, if you look at Zappos’ customer service approach from end to end, one of its key tools isn’t Twitter — even though hundreds of company employees use it — but this thing called the telephone, which may rank as the original social platform. What comes through each platform is the message that the customer comes first.

When I contemplate the Zappos brand (I’m not a big shoe buyer, so therefore, not a customer), what comes through is this: I first heard of it through social channels, probably Twitter, and mostly because I saw recommendations to follow Tony Hsieh, who now has more than a million followers. (Take that @aplusk!)

Which makes sense, because Zappos has never really marketed in the way most of us perceive marketing: as messages pushed out in one direction, in the hopes that people will pay attention to them. (It actually feels odd to me that the company launched an agency review recently. Agency review? Talk about kickin’ it old school!) But until now, at least, Twitter has been one of its mass media, as have its unleashed customer service reps — who can talk to customers for as long as is necessary — and its word-of-mouth.

Using social tools, Zappos has built a mass brand, using thousands of incremental actions to achieve reach. As should always be the case, its broad use of social tools comes straight out of its culture, expressed as ten core values that include “Build Open and Honest Relationships With Communication” and “Create Fun and a Little Weirdness.”

In fact, the biggest concern I’ve read so far about the company selling to Amazon is that it will destroy Zappos’ culture. (All sides promise that it will continue to operate independently, and retain its distinctive focus.) But in reading the early comments about the deal, it’s almost as though Amazon wants a bit of Zappos’ social media stardust to rub off on it.

“Zappos is a company that I have long admired and for a very important reason,” said Amazon CEO Jeff Bezos, in a video to Zappos employees. “Zappos has a customer obsession which is so easy for me to admire. It is the starting point for Zappos. It is the place where Zappos begins and ends. And that is a very key factor for me. I get all weak-kneed when I see a customer-obsessed company, and Zappos certainly is that.”

Remember that old Nike commercial where Spike Lee, in character as Mars Blackmon, says, “It’s gotta be the shoes”? Well, with Zappos, it’s gotta be the social.

Catharine P. Taylor has been covering digital media and advertising for almost 15 years.

Post from: SiteProNews: Webmaster News & Resources

%%Amazon Buys Social Media… I Mean, Zappos%%

Amazon Buys Social Media… I Mean, Zappos