Eye Tracking Without The Eyes – AttentionWizard.com Beta
Article Source: The Only Yard For The Internet Junkie

Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately eye tracking requires expensive and specialized hardware and software to be used, and live test subjects to observe and measure.
In-page Web analytics can also provide detailed heatmaps of people’s clicking and scrolling behavior. But these also require the landing page to be properly tagged and measure the behavior of real site visitors. This data takes time to collect and can only be gathered from “live” pages.
Recent advances in the study of computational attention and human visual processing now offer a new and exciting alternative. Computer algorithms can be used to simulate where people will look during the first few seconds of interacting with your site and create a detailed attention heatmap of your landing page.
This approach has several advantages:
- Instant results – upload an image of the landing page and get your answer
- High degree of accuracy – 75%+ correlation with eye tracking and mouse tracking
- Works with page mock-ups – can be used with in-progress mock-ups before the page goes live
SiteTuners.com has recently announced the launch of a FREE private beta program (limited to the first 5000 sign-ups) for it new AttentionWizard.com visual attention simulation tool. Free daily heatmaps will be available for all participants for the length of the beta program. A paid version with per-image based pricing is expected by Q1 2010 for individuals, companies, and interactive agencies.
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Google Finally Does the Local Content Thing with Places Pages
Article Source: The Only Yard For The Internet Junkie
Google Maps has launched a new feature called Place Pages. It aggregates a bunch of content for a given search result and places it on a single page. So, if you do a search for a local establishment, you can see user reviews, a map and details about the business such as phone, address and hours.
Bing and Yahoo! already do the same thing with their local search results. Ask.com does something similar by incorporating Citysearch. Here’s what Google’s version looks like:

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Play Monopoly Worldwide With Google Maps
Article Source: The Only Yard For The Internet Junkie
Google has teamed up with the Hasbro, the makers of board game sensation Monopoly to launch an online, multiplayer version of the game called Monopoly City Streets.
The game, which launched earlier this month, uses Google Maps as the game board and allows players to compete in a real time, worldwide version of the game, effectively creating the largest Monopoly tournament ever held. From the web site:
“The goal is simple. Play to beat your friends and the world to become the richest property magnate in existence. Own any street in the world. Build humble houses, crazy castles and stupendous skyscrapers to collect rent. Use MONOPOLY Chance Cards to sabotage your mates by building Hazards on their streets.”
Although very little advertising was done leading up to it, the Twitter Effect on launch day brought the site to a standstill due to the sheer volume of buzz it created as players began tweeting their progress in the game.
It seems that Twitter isn’t the only hiccup to hit the venture. According to the Monopoly City Streets blog, there has been widespread cheating and foul play reported, forcing the site administrators to take the game offline for 3 hours this week while they manually addressed the issues.
Still, the game looks like a lot of fun for those with the time to invest.
Post from: SiteProNews: Webmaster News & Resources
%%Play Monopoly Worldwide With Google Maps%%
Play Monopoly Worldwide With Google Maps
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