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Users of Google’s blogging product, Blogger, can now add Friend Connect to their blogs. The feature enables them to incorporate social networking to their blog. Now, that might seem a bit redundant. Isn’t a blog already social with comments?

Yes, but blogging isn’t a comprehensive social community. Granted, Friend Connect isn’t comprehensive, but it’s a simple way for those who don’t have the time or resources to build out a full-on social networking site.

Friend Connect is also a social media marketing tool. Users share their activity with others, so Blogger users might get new readers when it’s noted that Friend Connect users are reading them.

Related Reading:
Google Friend Connect Launches “Social Bar”
Google Friend Connect Adds Twitter

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Bryan Eisenberg has published a comprehensive Google Analytics guide on his company’s blog. It consists of links to some of the best information about Google Analytics out there, from Google itself to various online marketing blogs.

The post also contains videos as well as links to, well, more videos. From initial setup and goal setting to internal search and campaign tracking, Eisenberg covers the bases.

Check out the Missing Google Analytics Manual here.

Related Reading:
Google Analytics Unveils 7 Major Updates
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Google Analytics Releases Urchin 6.5 with AdWords Integration
Updated Google Analytics Code Fixes Rare JavaScript Message
Track Google Rankings With Google Analytics
Google Analytics Now Tracks Flash Content

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The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines can be found at http://www.iab.net/vpaid. The public comment period ends March 5, 2009.

IAB says the definitions help:

• Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
• Provide specifications that can be implemented by any type of video player
• Cut production costs and improve ROI for advertisers while enabling a less intrusive experience for video content viewers.

“Interactive advertising is a bright spot in the current advertising environment, and digital video is one of its most promising formats,” said Jeremy Fain, Vice President of Industry Services at IAB. “VPAID is the final piece of the current Digital Video Infrastructure Initiative. All five parts of the initiative help define the digital video ecosystem, reduce costs and increase efficiency for all parties and, most importantly, make it possible for advertisers to more easily reach larger online audiences.”

Related Reading:
IAB Unveils New Workflow Improvement Initiatives
Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards

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