PostHeaderIcon Small Business VoIP PBX



Knowledge of VoIP has become so ubiquitous that many falsely believe it’s a simple, ubiquitous technology available to business environments of all sizes. The truth is VoIP integrated with PBX and SIP trunking services has a low penetration in small businesses, those with fewer than 25 seats.

The cost savings of moving to VoIP from existing phone systems is significant. Phone communications take place over Internet pipes, so users can get flat-rate plans with unlimited long-distance calling. For a small business on a tight budget, this has great appeal.

New technologies are bringing integrated VoIP and PBX systems with enterprise-class functions to the small business. And that’s opening new and interesting deployment and services opportunities for solution providers.

In addition, VoIP opens possibilities that weren’t available with traditional phone service. A company using a PBX system, for instance, is limited by hardware constraints. But the software in VoIP solutions makes it easier to add features and make improvements along the way.

When you consider the potential for cost savings and the ability to add useful features, you can see how small business VoIP PBX can address real customer needs, which ultimately is why the IT channel exists.

A few vendors have recognized that and have pushed the envelope to create business services and communications gateways that do a great deal more than just ring a phone. Vendors are looking to make VoIP a ubiquitous portion of IT services for the small office by offering a hybrid solution that rolls VoIP into a business appliance, which addresses a multitude of needs. It’s those additional capabilities that build the integration, support and training opportunities for solution providers addressing the market, which is a far cry from the install and forget approach normally associated with VoIP.

Businesses seeking cost reductions by running voice and data traffic over one network need to carefully weigh the growing number of hosted or managed VoIP service offerings. The good news is that an increasing number of providers are now taking business concerns into account.

For channel companies providing managed services to customers, VoIP lends itself perfectly to the model. A managed services provider that has taken on the responsibility for monitoring and managing its clients’ networks can get more revenue by adding voice technology.

Of course, channel companies that lack voice expertise shouldn’t promise their customers something they can’t deliver, unless they partner with a solution provider with a VoIP practice.

Both from a technology and business perspective, solution providers can make a compelling case to their clients about VoIP. And now that it appears customers finally are getting serious about the technology, it’s time to make that case.

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