Archive for May, 2009

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Article Source: The Only Yard For The Internet Junkie
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PostHeaderIcon Acer Aspire One AOA150-1447 8.9-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell Battery) Sapphire Blue



Acer Aspire One AOA150-1447 8.9-Inch Netbook (1.6 GHz Intel Atom N270 Processor, 1 GB RAM, 160 GB Hard Drive, XP Home, 6 Cell Battery) Sapphire Blue

Amazon.com
A great choice for business travelers who like to travel light as well as those who need extra-long battery life, this affordable ultra-lightweight Acer Aspire One (LU.S050B.133) weighs just over 2 pounds and is packed with a 160 GB hard drive and Windows XP operating system. It has a vibrant 8.9-inch CrystalBrite WSVGA LED backlit display, integrated webcam for easy video chatting, an instant-on feature that powers up the notebook in less than 15 seconds from when you switch it on, and Intel’s latest mobile processor–the Atom. Offering a cool deep blue hue, the netbook’s smooth surface is comfortable to touch, and it’s accented with distinctive details, such as the attractive orange hinge ring. A great choice for light-packing business travlers, it comes with Windows XP Home, a 160 GB hard drive, and a 6-cell battery for up to 5.5 hours of battery life.The integrated webcam at the top of the screen’s bezel provides easy access to video chatting.Weighing just (more…)

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Article Source: The Only Yard For The Internet Junkie
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PostHeaderIcon Ask.com Comments on ‘Night at the Museum’ Promo



Yesterday, we brought you news that Ask.com was skinning its page with a large promotional campaign for the ‘Night at the Museum’ sequel (in theaters this weekend.) Later, I was contacted by Ask.com spokesman Nicholas Graham, who clarified some key points.

The Night at the Museum skin is not an ad per se, but rather a promotional exchange. Ask.com is being featured in the film, and, in exchange, Night at the Museum is being featured on Ask.com.

This isn’t the first time that Ask.com has done this. Last fall, Ask.com had a promo where searchers could choose a homepage skin featuring the James Bond film Quantum of Solace. Ask.com has presented similar promotions for charities, as well.

A natural question is: Do people want these graphical experiences, or do they prefer the minimalistic white space of Google? But Graham says people do like it and choose to have skins on their page when given the option.

He referenced a weeklong NASCAR campaign, where, after the campaign was over, users were given the option to keep the skin. Many did.

“We know that allowing users to see and experience something other than a ‘usual’ homepage excites and captivates them, which is why our ‘skins’ feature is so popular and desired,” said Graham. “It also creates strong ‘lifetime value’ in users, which is such a critical part of brand presence and growing our share of market. And also adds to positive trends in frequency and retention.”

What better way to attract lifetime users than by grabbing their attention at a young age. Let’s face it, the results on search engines are not so drastically different that Google should be dominating the search market the way it does. If Ask.com wants to steal some market share away, they need to go after younger demographics, to help them form the habit of searching with them instead. (They’ll also need to grow up with them and meet their changing search needs and preferences as they mature.)

Ask.com is smart to take actions based on what they have seen build loyalty and also to appeal to younger searchers. The web is an ever-changing world and Ask.com is clearly not out to maintain the status quo.


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Article Source: The Only Yard For The Internet Junkie
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