PostHeaderIcon Facebook imposes site facelift



By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

Facebook’s facelift will become permanent for all its 100 million users, like it or not.

Since unveiling the makeover seven weeks ago, Facebook had given users the freedom to stay with the old design or switch to the new one.

Now everyone will be forced to change despite groups forming on Facebook to protest the move.

“It’s pretty lame they couldn’t let uskeep the old design alongside the new one,” said student Scott Sanders.

His protest page called Petition Against the “New Facebook” is the most popular group with nearly a million supporters criticising the move from the old format.

“I was contacted by one of the product managers at Facebook who explained in detail why they did some of the things they did.He kept telling me it was to make it ‘more user friendly.’

“But they’re smart guys.Why couldn’t they figure out to make both designs compatible and let those that want to stay with the old design do that” the 19-year-old student from Tennessee told the BBC.

Facebook said such a proposition simply would not have worked.

“We can’t maintain both versions, and we really think you’ll like the new Facebook once you get used to the changes, ” wrote Mark Slee on the company blog.

Change

Facebook said about 40 million users have already tried out the new design and about 30 million embraced it without reverting to the old look.

The company has described themakeover as being cleaner and simpler with customized tabs, faster navigation and better filter feeds to share top stories, photos or events.

The new look site will also let users separate their personal profiles into different areas of the site and shift various applications to the bottom of a person’s home page.

“Any change can be a big deal to our users because this is how they connect with their family and friends,” said company founder Mark Zuckerberg.

“So when you move things around, it can be perceived as being not a positive thing even when it’s a positive change.”

Another major upgrade has been the improvedintegration of third party applications which has been welcomed by the music sharing siteiLike.Ithas around 16 million users signed up through Facebook

“The new direction will tilt things in favour of apps that are more focused on quality rather than on viral tactics,” explainediLike’s chief executive Ali Partovi.

“It will become more a survival of the fittest.An environment we welcome gladly.”

Apologies

By introducing the changes gradually Facebook was hoping to avoid the missteps of previous revisions to the site.

In 2006, the start up infuriated thousands of users by introducing a tool called ‘news feeds’ that automatically broadcast certain personal details.

Last year, Facebook faced another revolt with adevice called Beacon that tracked and shared information about a users’ shopping habits and other activities at other web sites.

On both occasions, Mr Zuckerberg had to apologise to users.

“There is more weight on making things smooth when you are dealing with 100 million people,” he said.

“No one cared as much when a bunch of students from a few colleges were complaining about some changes to some web site.”

Given the number of users that Facebook has today means they have to tread carefully said Jeremiah Owyangan analyst with Forrester.

“There could be a community backlash as we have seen before.It is a really touchy line between users, brands and privacy and Facebook have not been as forthcoming in the past about changes as they should have. “

For his part, Scott Sanders, who is studying marketing at Austin Peay University in Tennessee said he will not desert the site even though he does not agree with what is happening.

“Personally I think it’s a bit rash for people to say they will leave Facebook.It is still one of the best, if not the best, social networking site on the internet.

“So I will not leave. I will try to get used to it even though I don’t like it, but I will try.


This article is from the BBC News website. © British Broadcasting Corporation

Similar Posts:

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: The Only Yard For The Internet Junkie
If you like all this stuff here then you can buy me a pack of cigarettes.

Comments are closed.

Free premium templates and themes
Add to Technorati Favorites
Free PageRank Display
Categories
Archives
Our Partners
Related Links
Resources Link Directory Professional Web Design Template